Mortgage Leads & Lists

Mortgage leads and mortgage lists are two of the most commonly sold ‘lead’ products in the industry. In the years leading up to the 2008 crash, mortgage leads were the highest valued web-based lead that money could buy. Hundreds of companies were in the mortgage leads generation business and are no longer in business themselves.

Mortgage lists have also been heavily used and still are to this day. As one of the few protected FCRA data source users, mortgage companies can use detailed credit report data to target credit score and loan information on borrowers that pre-qualify for their mortgage products.

Mortgage Related Lists

Black Book Data offers a variety of mortgage loan lists for direct mail and telemarketing, including:

• Reverse Mortgage Prospects
• First Time homebuyers/New Mortgages
• ARM reset
• FHA/VA
• HARP/DU/HARP II
• Loan Modification
• Seller Carry-Backs & Private Note Buyers
• Sub-Prime Prospects by Credit Score
• Mortgage Trigger Leads

Remember the Following when Selecting your Mortgage List

Source:  Mortgage loan lists that contain information for homeowners come from either public records and title companies or the credit bureaus.  A third type is self-reported data generated from the internet or 3rd party.

List Output:  Lender Name, Mortgage Type (FHA, VA, ARM…), LTV, Interest Rate, Loan Balance, Credit Score, Current Status – and many more.  Knowing why certain outputs go with certain lists is important.  Few firms emphasize or can demonstrate a keen understanding of the various mortgage databases the way that BlackBookData can.

Update Frequency: Most good mortgage-related files update at least monthly, while several also update daily as well as weekly. Files that update on a weekly and especially daily basis are more expensive, although they typically have better response rates.   Fresh data always commands a premium because there are less advertisers marketing to it.  Also, these prospects have been more recently qualified to receive the offer.

Most of the mortgage loan lists that exist in the market are derived from a few sources.  Understanding this will help you weed through those list companies that claim to own or manage a file while failing to grasp the need to consult on how to pull the best criteria for your campaign.

Ignorance is preyed upon in the list and lead industry, which is why you need a partner that you can trust to tell you exactly what is available.  Black Book Data consultants will always be honest.  We want happy, long term customers.

Many mortgage brokers and firms as of recent have felt compelled to move to their own lead generation efforts. From building a website that is optimized for local traffic to purchasing local FHA qualified borrowers by loan amount and credit score, mortgage lists are effective because the information is there and the borrowers can be pre-screened to ensure they would be able to complete a loan if called.

The quality of mortgage lists can vary from very inaccurate (virtually white pages) type of data, all the way to highly detailed note rider and credit information regarding debt, mortgage, trade-lines and late status. Credit reporting agencies and county courthouses are the most common sources for mortgage lists and lenders will also report data to third party data aggregators that Black Book Data works with directly. Our database options include over 13 web based sources and over 35 trusted partners. We have an additional 4,000 data source firms available through our vast network so no matter what you need for your mortgage lists, we have you covered every time.